The Hall of Fame
Nathan Garland is an artist, a filmmaker and a graphic designer who was born and raised in Chicago. He earned a BFA at Washington University in St. Louis, studied in Amsterdam on a Fulbright Scholarship and attended Yale for an MFA.
His design work ranges from identity, naming and branding programs to annual reports and websites, as well as marketing and editorial projects. Main client groups include corporations, foundations and educational institutions. Books for art museums, publishers and artists are also a major interest—and include designing key projects for Abrams, The Frick Collection, The Whitney and The Philadelphia Museum of Art, among many others. Foreign design challenges include initiatives advocating for reconciliation in Rwanda and the peace process between Israelis and Palestinians.
Nathan’s work is represented in MoMA’s film poster collection. Various American awards from such groups as the AIGA and the CADC are complemented by others from design organizations and film festivals in England, Germany and Romania. His book design of “Anselm Kiefer” was awarded a silver prize for the USA at the International Book Fair at Leipzig. His archive was requested by Yale.
Nathan wrote an essay and co-edited a publication on his friend and mentor, Paul Rand. He lectured and critiqued at various schools in addition to teaching part-time at Yale for ten years. His personal work includes drawings, collages, animation, furniture design and writing. Literacy is a primary focus.
He is grateful to such client mentors as James Elliott, William Zinsser and Bruce McGhie. Nathan also values formative student summer experiences. They include working with John Massey in Chicago at CARD, the Center for Advanced Research in Design, on projects for Herman Miller and the Art Institute, as well as working with John Hubley in NYC on animation for Sesame Street and a short film called “Eggs.” Nathan's engagement in the moving image continues to be expressed in film, video and websites.
Nathan has served on the board of the CADC, as well as the advisory boards for AIGA CT and the Center for Typographic Language.
He is based in New Haven, where he and his wife, Patricia, raised their two children, Jonathan and Rebecca.
After high school, Joe saved money to go to art school by working as an attendant in a mental hospital. “It was the best training I ever had for running an ad agency,” he said. “I worked the midnight to eight shift, often alone with 49 mental patients. Learning how to quickly persuade large groups of people came in mighty handy.”
Later, Joe co-founded Mintz & Hoke Advertising along with Alan Mintz. They had one goal: combine smart strategy with wild and crazy creative. Growing and making money didn’t occur to them until much later.
In just three years, Mintz & Hoke earned the reputation as the top creative agency in Connecticut, and one of the top agencies in New England.
To make the creative product more effective, Joe created a brand-positioning model that worked in every consumer and B2B category. Several agencies and one of the country’s largest insurance companies attempted to copy it. Where are the lawyers when you need them?
Mintz & Hoke’s work produced exceptional results and they won more national EFFIE awards (awarded for advertising effectiveness) than any other New England agency and many of New York’s largest shops. This included the top award for package goods, beating Pepperidge Farms and Jell-O.
Joe helped Mintz & Hoke beat NY and Boston agencies to win major accounts in this region, like Pratt & Whitney Aircraft Engines, Mohegan Sun, YoCrunch Yogurt and new product advertising for Lego. The agency then competed outside our region to win clients like Olympic Stain in Pittsburgh, Certain Teed in Philadelphia and Shaw’s Supermarkets out of Boston.
Mintz & Hoke became Connecticut’s largest agency.
The agency has been featured in many national publications, including The Wall Street Journal, Communication Arts, Advertising Age, Adweek and Inside PR.
In 1998, after 26 years, Joe sold his share of Mintz & Hoke to key employees and co-founded Lawson & Hoke, a marketing communications consulting company. His new partner convinced him that after all those years he should be used to his name being second. Today, Joe helps clients create competitive brand strategies, improve sales presentations and beat the pants off their competition.