Connecticut Art Directors Club

UPDATED: Print in the New Media Mix 1/16

We apologize for the last minute cancelation, but the Print in the New Media Mix Event has been canceled. 


Integrated Marketing, Multi-Channel Distribution, Social Media/Networking are a few of the many descriptors currently used to describe the new business models being implemented by advertisers, marketers and media strategists.

Our consumer society is abound with new devices, many hand held, as primary sources for communications and intra-connectivity which leads traditional, legacy medias such as television, radio and Print to ask the larger questions “Where do we fit in?” Is Print truly a waning media? Is it being replaced by ‘disruptive technology’?

A discussion on how the print industry can evolve its share by proving its effectiveness as part of the communications mix: how does Print complement Social Networking and the Internet; how will eReaders and Tablets impact Publishing and readership; how using QR codes and Augmented Reality codes can add a multimedia and multi-dimensional aspect to enhance the Print experience.

 

 


Posted on December 14, 2018


Student Workshop 11/17
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