Connecticut Art Directors Club

Haptic Brain/Haptic Brand 10/28

Sappi Haptic Brain/Haptic Brand

DATE/TIME:
Wednesday,
October 28, 2015
6:30pm

LOCATION:
YALE
Rosenfeld Hall, Room 101
109 Grove Street
New Haven, CT

(get directions)

Haptic Brain/Haptic Brand—A Communicator’s Guide to the Neuroscience of Touch

More than half the human brain is devoted to processing sensory experiences. Touch, in particular, is an important part of the communication process. The way we understand and interpret the world is fundamentally rooted in our physical bodies. So, how things feel drives our thoughts and behaviors, influences our comprehension and retention of information, and profoundly shapes our emotional connections. Haptic Brain/Haptic Brand looks at communication through the lens of neuroscience, exploring how media shapes the brain and, consequently, the way a brand is perceived. This new publication examines haptics—the study of how our sense of touch shapes what we think, and explores the science that explains why haptic brains respond so well to haptic brands. Through profiles of companies that have built deep emotional connections by integrating touchable media into branded communications, Haptic Brain/Haptic Brand offers inspiration and education to designers, marketers and brand owners, and shares guiding principles for all to use as touch points.

About Daniel Dejan

An award-winning graphic designer, art/creative director, production manager and print buyer, Daniel Dejan is widely respected in the print communications industry as a graphic arts educator, author and consultant. As North American ETC Print & Creative Manager for Sappi Fine Paper, Mr. Dejan provides value-added marketing, sales and technical consultation as well as in-house and end-user training and education for the print, paper and creative communities.

Sponsored by Sappi Fine Paper

Sappi Fine Paper is the publisher of Print& and maker of America’s foremost coated printing papers, including McCoy, Opus, Somerset and Flo.

Parking Information

If you take the downtown exit for New Haven, you'll take a right on Church Street. You'll go by the Green and proceed another couple of blocks. You'll take a left on Grove Street. On the far corner is an office building with a parking garage attached which might be the best place to park.

Rosenfeld Hall is the next building on the left. It is identified on the outside.

Just past Grove Street, Church Street changes its name to Whitney Avenue, so you would have gone too far.


Posted on September 5, 2015


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