Connecticut Art Directors Club

Sappi & CADC present: The 411 on ROI

Act Now! A Better Response to Direct Mail

Thursday, May 15, 2014
6:00pm – 9:30pm
Light hors devours & refreshments will be served.
8 Railroad Ave, Suite 110
Essex, CT 06426
(get directions)

Join us on May 15th for expert advise from Daniel Dejan from Sappi Papers on Act Now! A Better Response to Direct Mail; a dynamic, educational resource that guides readers through the essential principles of creating effective mailings that deliver results. Act Now! showcases the strategies and techniques behind how direct mail can strike a uniquely delicate balance: the ability to package a message that will not only pique reader interest, but also ultimately drive consumer response.

"In an increasingly virtual world, tangible forms of communication can cut through the noise and have significant impact, and because of this, the value of mail should not be underestimated. The power of print combined with smart design elements that will increase engagement – folding, coating, integrated technology – is what makes direct mail more memorable for the recipient, and also shine in the marketing mix." --Jennifer Miller, EVP of Coated Business and Chief Sustainability Officer, Sappi Fine Paper North America 

An award-winning graphic designer, art/creative director, production manager and print buyer, Daniel Dejan is widely respected in the print communications industry as a graphic arts educator, author and consultant. As North American ETC Print & Creative Manager for Sappi Fine Paper, Mr. Dejan provides value-added marketing, sales and technical consultation as well as in-house and end-user training and education for the print, paper and creative communities.

Thursday, May 15, 2014
6:00 pm - 9:30 pm
Light hors devours & refreshments will be served.

8 Railroad Avenue
Suite 110
Essex, CT 06426

Purchase your tickets today! Limited quantities available. All attendees will receive a copy of Act Now! A Better Response to Direct Mail.

Sappi Fine Paper is the publisher of Print& and maker of America’s foremost coated printing papers, including McCoy, Opus, Somerset and Flo.

Outthink is a new-breed agency, a hybrid that thinks deeper, reacts quicker and delivers more results—with less attitude–by leveraging the power of integrated marketing to move consumers from intent to action.

Posted on April 21, 2014

2014 Student Conference and Monica Wolff & Randall Smith Scholarship Competition
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