Connecticut Art Directors Club

Navigating Today's Web: 9/26


DATE/TIME
:
Thursday, September 26 2013
6:30pm - 8:30pm
 
LOCATION:
SASD
University of Bridgeport 
84 Iranistan Avenue
Bridgeport, CT 06604

(get directions)

CADC presents a one-night mini-conference with three Connecticut agency owners, who will speak to such topics as responsive design, device-agnostic design, information architecture and advanced web typography.


Session I: 

Principles of Information Architecture: 
A Guide to Thinking Like an Information Architect
Brian Miller, Brian Miller Design

When web designers start a new project, one of the first challenges they face is how to organize the site. What content needs to be accommodated? What information is primary, and what’s secondary? What should the navigation consist of?  

In this session, Brian will give you a detailed look at information architecture (and help you answer all those questions). He’ll take you through site map planning, wireframes, information hierarchy, and more. You’ll learn how to think about the elements of a Web page—headers and footers, sidebars and features…everything that contributes to how intuitive a site is to use and navigate. You’ll see what works and why—and also learn what to avoid. You’ll walk away with the ability to put yourself in the user’s shoes, and to think like an information architect.

Brian Miller is the owner and design director at the Brian Miller Design Group, a small design firm that specializes in branding for the Web and print. He is also the author of Above the Fold, My Design Shop’s number one selling book in 2011. Brian is the Secretary Treasurer of the Type Directors Club, and was also the Chairman of TDC58, their annual competition. He is a lecturer at the Shintaro Akatsu School of Design. Brian has a Masters degree from Pratt Institute in design management and a BFA in graphic design from the Hartford Art School.

Session II: 
Web Typography Now
Tom Lewek, Lewek Design

Tom will speak about the current state of typography on the web including: how far we have come in a few short years and the challenges ahead, popular webfonts and implementation services of the moment, as well as helpful tips on choosing proper typefaces for your next project. He’ll discuss the critical role typography plays in responsive web design, and break down his own design process for you.

Tom Lewek is a designer working for various creative agencies across Connecticut & around the world, focusing his work on brand identities & responsive web design with a content-first approach. Based in Stratford, Tom also travels extensively throughout the US and Europe with his opera singer wife and their Papillon.

Session III: 
Responsive and Device-Agnostic Design
Peter Sena II, Digital Surgeons

The world has gone mobile. But has your web experience? 

We’ve all been there pinching, zooming, scrolling and squinting - never knowing what you’re going to get. A brands web experience these days is the experience.

Peter will take a look at some key user behaviors on mobile and talk about how to go from rigid to responsive with a device-agnostic strategy that focuses on design systems and shows some practical ways to plan and execute a responsive design project.

Pete Sena is the founder of Digital Surgeons, a digital marketing agency located in the heart of New Haven, CT. A hybrid designer/developer who lives to create unique and powerful experiences for brands, if Pete ever takes a break he’s probably reading, teaching himself something, attacking Crossfit or snowboarding. Digital Surgeons responsive framework, Gumby, is in use by over 20,000 developers worldwide, and has been leveraged in scale for global brands and fortune 500 organizations.

Graphics by Tom Lewek.
Hosted by Shintaro Akatsu School of Design.
 


Posted on September 3, 2013


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