Connecticut Art Directors Club

CADC and Sappi present Print &: 5/3

DATE/TIME:
Thursday, May 9, 2013
6:30pm – 9:00pm
 
LOCATION:
Outthink
8 Railroad Ave, Suite 110
Essex, CT 06426
(get directions)

Print and digital are proving to be complementary and mutually supportive, and brand marketers are learning to play to the strengths of each. This discussion presents some surprising industry findings about demographic preferences, emotional triggers, browsing and shopping behavior, and niche marketing.

Examples demonstrate how to make print more interactive, visually intriguing and tactile. Daniel Dejan will share with all attendees what print can do now, how print integrates with augmented reality, and how print delivers QR code experiences to your audience.

Be the first to receive the newest Sappi educational piece "Print &" designed by Kit Hinrichs, of Studio Hinrichs.


Purchase your tickets today!

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About Daniel Dejan

An award-winning graphic designer, art/creative director, production manager and print buyer, Daniel Dejan is widely respected in the print communications industry as a graphic arts educator, author and consultant. As North American ETC Print & Creative Manager for Sappi Fine Paper, Mr. Dejan provides value-added marketing, sales and technical consultation as well as in-house and end-user training and education for the print, paper and creative communities.


Sponsored by Sappi Fine Paper

Sappi Fine Paper is the publisher of Print& and maker of America’s foremost coated printing papers, including McCoy, Opus, Somerset and Flo.


Hosted by Outthink
Outthink is a new-breed agency, a hybrid that thinks deeper, reacts quicker and delivers more results—with less attitude–by leveraging the power of integrated marketing to move consumers from intent to action.
 
 


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Posted on April 23, 2013


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