Connecticut Art Directors Club

November 2012


Copy & Media Manager

Posted on Monday, November 26, 2012

The Copy & Media Manager is responsible for generating all product and brand related copy, managing the company’s social media strategy and presence, and providing direct response to requests for support from its 3rd party PR firm. In terms of copy, this will be achieved through collaborating with sales and development colleagues to capture the essential value proposition of the products in our range and turning that into a cohesive set of marketing hooks and supporting descriptive copy for use in our catalogs, web and collateral materials. In terms of media, it will be achieved through the researching and publishing of original content on current lifestyle and shelter trends that compels engagement, it will also entail curating the Teroforma voice and interacting daily with customers and followers at different levels across Facebook, Twitter, Pinterest and other social platforms where necessary. In terms of PR support, it will entail providing support – copy and image – for specific pitches by drawing from a database existing assets or (in the case of copy) those that you create specifically for their purposes. As part of this process, the Copy & Media Manager will be responsible for creating ways to measure the impact of social media efforts and providing insight to the rest of the team about what can create a greater level of customer engagement. Additionally, this position will be responsible for developing an eco-system of related blogs and websites to help us syndicate content for maximum impact.

Position is freelance however you must be available for weekly in-studio meetings in South Norwalk, CT.

The Copy & Media Manager will report directly to CEO with a dotted line to the Brand Director.

Responsibilities

Are you a talented and focused writer? Perhaps an editor looking to shape message in a hands-on way? Do you instagram obsessively? Seek out new places to dine and tell your friends about your discovery? Participate in online DIY contests? Pin beautiful photos? Love to read and post on your blog about design, home décor or entertaining? If so, you would be a natural. And this is what you would be focused on doing:

  • Create all product and brand related hook and supporting copy directly referencing our unique value propositions
  • Provide all copy for web, catalog, collateral, marketing emails and other customer-facing media
  • Create and publish 3-5 blog posts per week, 100-400 words with pictures
  • Publish daily Facebook updates and respond/engage with followers in a proactive way
  • Publish daily Pinterest pins promoting product and brand relevance
  • Publish 5 – 10 tweets per day
  • Ability to follow our editorial calendar and create original inspiring content based on themes and topics
  • Coordinate with our E-Commerce Sales Manager to manage promotions and other engagement initiatives
  • Participate in twitter chats
  • Identify and cultivate a small collection of complementary blogs and media platforms to help us syndicate the content we generate and provide all-important market validation
  • Liaise with PR team to ensure that their needs for image and copy are met in a timely manner
  • Collaborate on seasonal positioning, new product update briefs and press releases
  • Performs other related duties as assigned

Experience / Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

  • 1-3 years’ experience working with digital marketing, communications and social media platforms
  • Experience in synthesizing marketing value propositions into hook and supporting copy for web, catalog and collateral
  • Must have a body of written commercial work that evidences a superb understanding of communication strategy, brand voice, audience engagement especially in catalog, web and collateral
  • Experience in formulating direct response content and call to action
  • A demonstrated capability in building readership in the shelter area
  • Passion for all things design & home. If you love food & music that doesn’t hurt either.
  • Experience with WordPress
  • Understanding of web content production, assets that contribute to engaging web experience and how to use content and copy to unify the experience (visuals, written content, headlines, text links, captions, etc)
  • A background working with, for or alongside a PR team as well as familiarity with media deadlines

Qualifications for Continued Employment

  • Strong organizational and time management skills
  • Superb communication skills (written and verbal) with an ability to adapt stylistically to suit the situation
  • Must be able to work independently and proactively
  • Ability to adhere to all company policies and procedures.
  • Ability to maintain regular and predictable attendance.

Selection Guidelines

The appropriate knowledge, skills and abilities are achievable through the following combination of education, work experience and training.

  • Bachelor Degree in Communications, Digital Media, Marketing, Journalism, English Lit. or Design.

Physical Requirements/Working Conditions:

The essential functions of this job require the employee to perform the following physical activities:

  • Ability to access all areas of the facility to perform essentials functions of the position.

Apply

Sound good? If so please email your resume, salary requirements, 5 blog samples of your own work, a list of your 5 favorite blogs & magazines and a brief note letting us know why you’re a good fit for our brand to info@teroforma.com with the position you’re applying for indicated in the subject line.

MUST BE ABLE TO WORK LEGALLY IN THE US / MUST RESIDE WITHIN NY/CT METRO AREA

Teroforma
100 Washington St, 3rd Floor, Norwalk, CT 06854
Tel. +1 203 899 9950 x317 Fax +1-203-899-0600
info@teroforma.com

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Graphic Designer

Posted on Monday, November 26, 2012

Fairfield County-based housewares brand TEROFORMA has an immediate opening for a multi-disciplined Graphic Designer at its SOUTH NORWALK, CT headquarters. This position is temporary / freelance leading to possible fulltime in Jan 2013. Please notethat a relocation allowance is not part of this package.

The Graphic Designer’s main responsibility will be to work independently and in collaboration with our external partners to concept and create digital and print brand assets across a variety of media, including web, packaging, brochures, presentations and other collateral. Specifically, this will entail:

  • managing and maintaining digital asset library
  • liaising with external photographers and videographers in relation to new shoots and brand building efforts
  • development of our semi-annual catalogs
  • development of product-specific promotional/informational cards for press/stores
  • implementation of retail-ready packaging system together with our external packaging partners
  • managing our blog presence – including scheduling posts with marketing team and generating related assets
  • updating our website with new content – products, images, callouts and press
  • working with sales and management to prepare high-impact presentations consistent with company branding
  • other related jobs as and when they arise

The right candidate for this position will exhibit thefollowing qualifications

  • bachelors degree or equivalent in Graphic Design, or a directly related field
  • 3+ accumulated years of professional commercial design experience with a focus on digital and print media
  • demonstrated high-level proficiency in Adobe Creative Suite applications
  • package design experience a must
  • proven experience in pre and post print production
  • demonstrated high-level proficiency in photo finishing and preparation for use in digital and print
  • demonstrated proficiency in lite web coding and development – preference for experience in hmtl, xhtml, css, SQL, javascript, php, ajax – may be self-taught
  • photography experience – hobby or professional – a strong plus
  • a proactive, task-oriented attitude and an ability to both strategize and execute agreed plans
  • excellent communication skills, both written and verbal
  • the ability to work well in a small team
  • sound judgment and professionalism
  • a good portfolio of recent work – seeing is believing

Apply

If you want to mix some of the dependability of full-time employment with creative flexibility within a dynamic, growing creative company, then apply today and take advantage of this fantastic opportunity to work with one of the most exciting new housewares companies in the industry. Send your resume and a cover letter, including references and salary expectations, to info@teroforma.com. Please be sure to include Graphic Designer in the subject line.

About Teroforma: Teroforma was founded in 2006 and is the originator of some of the most widely recognized, new housewares products in the US. With a partner store footprint of over 900 locations in the US, Canada, Australia and New Zealand, Teroforma combines the high-growth dynamic of a startup with the solid revenue generation of an established company. Together with a partner network of top flight designers and manufacturers around the world, PR and marketing specialists, and a 30-strong team of pinnacle-reputation outside sales reps, the company’s management has set a path for continued strong growth in both domestic and international markets.

Teroforma
100 Washington St, 3rd Floor, Norwalk, CT 06854
Tel. +1 203 899 9950 x317 Fax +1-203-899-0600
info@teroforma.com

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Graphic Designer

Posted on Monday, November 26, 2012

As a high-growth company, Edible Arrangements International (EAI) is dedicated to expanding its global reach by offering franchisees the necessary tools to make occasions special for their customers. EAI’s success tied to three of America’s fastest growing industries (fresh fruit, specialty foods and gift giving). In addition, the company’s growth is driven by its sophisticated business model and solid IT infrastructure that services franchisees’ operational needs. EAI has developed all proprietary software systems, software support, and web development for point-of-sale recognition, supply chain management, profitability analysis, and communications between franchisees and customer support services. In addition, EAI has taken advantage of web-based orders by dedicating its website for store orders. Together, these systems offer franchisees a solid platform to become successful entrepreneurs.

Job Summary

The Graphic Designer supports the Edible Arrangements system through the concept development and creative design of a wide variety of Marketing and Advertising support materials for the US and Canadian Edible Arrangements stores. The Graphic Designer is responsible for creating national and local quarterly materials and new product launch materials within established brand guidelines. These materials include but are not limited to: in-store signage such as window clings, counter cards and posters, billboards, outdoor banners and print ads. The Graphic Designer assists with the art direction and execution of all print shoots, and the organization of the creative asset library.

Essential Functions

  • Works closely with Brand Manager and Marketing Coordinator to create print/collateral for national and local use
  • Supports new product launches through the creative development of marketing materials
  • Manages all aspects of the work from concept development and design through pre-production
  • Provides creative templates to production house for local adaptation as needed
  • Provides creative direction to production house as needed
  • Works cross-functionally with Ecommerce Team Graphic Designer to provide consistency to web based advertising
  • Assists with the art direction and organization of local and national print shoots
  • Manages international creative projects as needed
  • Maintains well organized asset library
  • Provides input and guidance on creative developed by the national ad agency as needed
  • Works with Marketing Coordinator to coordinate with local and national printers as needed
  • Knowledge of AdobeCreative Suite CS5, Photoshop, Illustrator, and Indesign
  • Provides additional support as needed during major holidays

Job Requirements and Qualifications

  • Bachelor’s degree or equivalent years work experience
  • 2-4 years experience in relevant field
  • Adobe Illustrator, Photoshop, Retouching and Print Photography experience a plus
  • General understanding of print/collateral advertising and brand marketing
  • Experience working with a creative agency preferred
  • Strong level of creativity, detail orientated and able to manage multiple tasks
  • Strong communication and presentation skills

Apply

To apply Click Here, and search for “graphic designer”

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