Connecticut Art Directors Club

January 2018


Sr. Digital Designer

Posted on Wednesday, January 24, 2018

Adams & Knight is looking for a proven, inspirational web/digital designer to join its award-winning creative team. This is your opportunity to play a lead role in an integrated marketing agency, helping to develop, design and front-end code a wide array of digital marketing vehicles.

Key qualifications:

  • Proven experience bringing a client’s brand positioning to life through websites, landing pages, email campaigns, online advertising, social media, applications and more
  • Exceptional interactive design skills and problem-solving abilities
  • In-depth knowledge of how to adapt designs/strategies for all types of interfaces, mobile, tablet, desktop, wearable technology, etc.
  • Ability to create exceptional user experiences that engage target audiences and drive them to specific calls to action
  • Desire and ability to work collaboratively with writers, marketing strategists, media specialists and others to create results-generating interactive experiences 
  • Innate curiosity, eagerness and aptitude to learn about a client’s business and what/who makes it successful; experience in the healthcare, financial services, travel/leisure fields a plus
  • Technical understanding of how the hosting environment, cross platform issues, and integration of other applications affect the design/experience recommendations
  • Passion for staying current with recent trends/advancements in interactive design and digital marketing
  • Ability to manage own time to deliver exceptional quality work within established budgets and schedules
  • Proven ability to deliver work that works to create measurable results
  • Established proficiency in Photoshop, Illustrator, HTML, CSS, Javascript; experience in other animation software and technologies highly desirable
  • 5-8 years or programming experience desired. Agency experience a plus.

We offer a dynamic, collaborative environment where you will have an opportunity to develop and execute 360-degree marketing strategies for an array of different types of clients. For consideration, please submit your resume and samples of your digital marketing work to Donna Logan-Gabel, donna.gabel@adamsknight.com.

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Content Marketing Director

Posted on Tuesday, January 23, 2018

Ready to lead this well-respected agency’s push for excellence in content marketing? We’re seeking an experienced Content Marketing Director who can strategize like a publisher, think like a journalist, lead teams in the creation of engaging content, and deliver measurable results for content marketing.

At Adams & Knight, you’ll have an opportunity to work collaboratively with award-winning, in-house writers, designers, SEO specialists, programmers, illustrators, photographers and videographers to create all types of content.

Responsibilities:

  • Develop and present content marketing strategies for our clients that support their efforts through every phase of the marketing funnel
  • Ensure all content marketing strategies integrate cohesively with other advertising, PR and marketing campaigns
  • Leverage primary and secondary research to define buyer personas for each client
  • Map out content marketing calendars that support and extend all of the client’s marketing initiatives for each buyer persona
  • Lead creative teams in generating a range of big ideas for engaging content series as well as overseeing the creation/execution of approved concepts
  • Develop standards, systems, work flows that define our best practices for content creation, distribution, maintenance, content retrieval and repurpose
  • Establish metrics, analyze/synthesize data, monitor performance, develop keen insights and prepare actionable reports on KPIs for content marketing initiatives

Requirements:

  • Proven track record in leading content marketing activities, with creative samples and measurable results to show for it
  • Skill in leading matrix-managed teams
  • Examples demonstrating your ability to generate big ideas for engaging content themes/topics
  • Exceptional writing and presentation skills
  • Healthcare and financial services industry experience a big plus
  • Agency/consulting experience also a plus

In return, we will offer you exciting opportunities to lead and grow in your field, working alongside a talented group of creators who truly enjoy working with each other.

For immediate consideration, please submit your resume and writing samples to Donna Logan-Gabel, donna.gabel@adamsknight.com.

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Marketing Data Analytics Specialist

Posted on Tuesday, January 23, 2018

We’re looking for a Marketing Data Analytics Specialist to help us shape and grow this discipline within our agency. Must combine an expertise in marketing measurement with a passion for using data to drive practical marketing decisions. Must be well versed in the language of KPIs: what to measure, how to measure it, how to interpret data across platforms, ways to report it and how to motivate others to act on the insights.

The ideal candidate will bring to the party:

  • Proven expertise in measuring a wide array of marketing efforts, including web, advertising, PR, social media, email marketing, SEO/SEM
  • Ideas about how to shape our agency’s offering in this area
  • Ability to look beyond the numbers, connect the dots and turn data into insights
  • An eagerness to work collaboratively across a talented team of other marketing professionals
  • A deep understanding of how different marketing tactics contribute to larger integrated brand-building and lead-generating strategies
  • Proven track record of identifying and deploying the most efficient means of collecting and analyzing data for different initiatives
  • A talent for creating compelling, actionable presentations that bring data-driven reports/recommendations to life for non-technical audiences
  • Minimum of 5-8 years of experience in the field
  • Undergraduate degree work in marketing analytics, statistics, financial analyses a plus

Here you’ll have an opportunity to work with a team that truly values each others’ strengths and has fun working together to spark results for our clients. We also provide competitive compensation, a robust benefits program and a creative work environment — all amidst one of the most attractive places to live in the Northeast.

For consideration, please forward your resume to donna.gabel@adamsknight.com.

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Sr. Marketing Account Executive

Posted on Tuesday, January 23, 2018

The Sr. Marketing Account Executive is responsible for the relationship between the agency and clients. This professional will generally look after client needs through direct contact, liaison, and the marshalling of agency resources as well as will be the key, day-to-day agency representative to the client, maintaining a highly responsive service orientation in all transactions. He or she must be knowledgeable in both the client’s business and the agency’s business. The Sr. Marketing Account Executive reviews all strategic and media decisions formulated by the various operating departments before they are delivered to the client.

In addition, the Sr. Marketing Account Executive will review all creative concepts to confirm whether they meet strategic goals before delivery to the client for approval and will keep regular contact with all agency accounts at an extremely high level.

This person should hold a business or marketing degree, together with successful advertising agency experience. The Sr. Marketing Account Executive needs strong verbal and written communications skills; a capability for analytical thinking; a sense of entrepreneurship; dynamic presentation skills; personal organization; and interpersonal skills.

5+ years agency experience a plus.

Duties:

  • Handles day-to-day activities for assigned clients. Regularly checks for and responds promptly to all client communications.
  • Keeps apprised of clients’ brands/products/services/marketing developments.
  • Actively seeks additional projects/new business from client contacts.
  • Receives client briefings. Summarizes client meetings and distributes to appropriate agency personnel. Quickly and accurately relays Client Change Orders to all appropriate agency personnel.
  • Briefs the Creative team and oversees execution of approved programs.
  • Checks and approves creative/production materials, copy, layouts, and production art, and coordinates client approval of same.
  • Manages project timing and budgets with all relevant agency personnel.
  • Effectively presents all agency work/proposals to clients.
  • Prepares client invoices, proposals, marketing communications and strategic plans, media and public relations plans.
  • Reviews billing prior to release to clients; ensures prompt collection of accounts receivable.

For consideration, please submit your resume to Donna Logan-Gabel, donna.gabel@adamsknight.com.

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Sr. Program Manager

Posted on Tuesday, January 23, 2018

Seeking a Sr. Marketing Communications Program Manager who is a highly motivated, obsessively organized self-starter whose passion is bringing order to chaos, attention to detail and getting things done on time and on budget. Here you’ll have an opportunity to work collaboratively in an environment that truly values program management as a distinct career path.

Responsibilities:

  • Lead the execution of integrated marketing programs, adapting quickly as appropriate to meet changing needs and requirements.
  • Identify resources needed and work with Resourcing to assign individual responsibilities.
  • Attend client/internal meetings as requested. Document change orders as necessary within agency operating system and clearly and calmly communicate changes to appropriate resources both within and outside the agency.
  • Manage day-to-day operational aspects of a project and scope.
  • Review deliverables prepared by team before passing to client.
  • Minimize agency’s exposure and risk on each project managed. Think ten steps ahead to help avoid any potential production snags, unforeseen expenses, etc.
  • Ensure all project documents are complete, current, and stored appropriately (meeting agendas, status reports, issue logs, etc.).
  • Manage project budget. Monitor project profitability, revenue, bill rates and utilization.

Requirements:

  • Bachelor’s degree with 5+ years of advertising agency, internal agency or other related experience
  • Detail oriented and well organized, a clear communicator, quick study and able to thrive in a fast-paced environment
  • Proven success in juggling multiple projects across all mediums/channels
  • Unwavering attention to detail; proofread/view all creative prior to release
  • Team player with ability to be flexible and adaptable
  • Solid understanding of interactive, print and broadcast production

For consideration, please submit your resume to Donna Logan-Gabel, donna.gabel@adamsknight.com.

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Sr. Public Relations Specialist

Posted on Tuesday, January 23, 2018

We’re looking for a proven, senior PR/communications professional with a successful track record of unearthing compelling stories, developing interesting story angles, pitching them to all kinds of communication outlets, securing lots of great press and building strong, ongoing relationship with media, bloggers and influencers. Must be able to develop innovative, multi-dimensional earned/sponsored media strategies that integrate content marketing, social media and PR tactics and that complement a more comprehensive marketing plan.

The ideal candidate will bring to the party:

  • Proven experience in all types of media relations, particularly with consumer broadcast and business media outlets
  • A commitment to setting and achieving measurable results within defined time periods
  • Excellent writing and interpersonal skills
  • An understanding of content marketing and how PR/content marketing work together
  • Ability to work independently and in a team environment.
  • Willingness to take initiative and to follow through on projects
  • Exceptional client management strengths
  • Excellent time management skills and attention to detail, with the ability to prioritize and multitask

Current relationships with the Boston, Providence and Connecticut media markets a huge plus.

We offer the opportunity to work for a great group of clients and with one of the most respected integrated marketing teams in the field. We also provide competitive compensation, a robust benefits program and a creative work environment — all amidst one of the most attractive places to live in the Northeast.

For interview consideration, forward resume and salary history (no phone calls, please) to:

Adams & Knight, Inc.
80 Avon Meadow Lane
Avon, CT 06001 

donna.gabel@adamsknight.com

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