Connecticut Art Directors Club

Digital Marketing Specialist

Posted on 6/13/2016

Award-winning branding firm BRIGADE of Hadley MA, seeks full-time Digital Marketing Specialist to strategize, write and build BRIGADE’s brand online. This position is a new position that will leverage BRIGADE’s 10-year history, our successful and traditional new business wins, our onslaught of awards, and our roster of nationally recognized clients and brands to build an online presence that generates new business leads and further cements BRIGADE's stellar reputation.

If you want to work in a fast-paced, collaborative, rewarding and fun environment where employees work as a team to create impactful and stunning work, we encourage you to apply for this position. The right candidate is a self-starter with a passion for writing and a desire to work in a creative environment where marketing and communication plans are created purposefully to create impact and growth. 

We are looking for extraordinary written skills that can capture our voice online and that can also zig-and-zag onto marketing/branding assignments as needed.

Responsibilities 

  • Build the BRIGADE brand online to generate new business leads, online presence and to position BRIGADE as a leader in the branding industry
  • Work closely with in-house marketing, pr and leadership teams to generate an online strategy and publishing calendar that’s on-brand and has goals and objectives that are both trackable and effective and that may include search optimization, search marketing, and paid and organic social media
  • Strategize and manage content to communicate through multiple social and digital channels including blogs, Facebook, LinkedIn and generate articles on content for third party sites
  • Create copy, posts, marketing materials and work on campaign generation, conceptual work and other client work as needed
  • Work with in-house photographers and designers to then generate visual content while you are generating all written content
  • Work seamlessly with all project managers, strategy partners and designers to educate and deliver copy within sound marketing standards and best practices
  • Keep up to date with best practices in writing for online and social media, as well as business/industry trends
  • Monitor, publish and review analytics to help build brand and goals
  • Present creative strategies, qualitative and quantitative reports, and recommendations to internal stakeholders and clients in a clear, cohesive manner

Required Skills

Bachelor’s degree or equivalent education or demonstrated past success in a comparable digital marketing position

  • Minimum 2-year of social media experience (candidates with previous PR or Social Media internships will be considered)
  • Experience with social media strategy
  • Strong attention to detail and proofreading skills
  • Strong problem solving skills
  • Ability to successfully organize, prioritize and manage multiple projects in a deadline-driven environment
  • Knowledgeable about current technology and reporting options and leading edge options, stays abreast of latest developments
  • Capacity to multi-task while prioritizing projects and managing deadlines
  • Very strong creative and professional writing, editing and communication skills
  • Enthusiasm, strong work ethic and organizational skills are imperative to this role
  • Experience in reporting and analyzing data for Google Analytics, SEO and social platforms
  • Problem solving skills related to PPC account management and technical troubleshooting
  • Positive, flexible, and comfortable with ambiguity
  • Self-starter, obsessive, driven

Apply

Contact kirsten@wearebrigade.com for specific application instructions.