Connecticut Art Directors Club

Social Media Strategist

Posted on 2/23/2015

As Social Media Strategist you will drive the development, execution, and measurement of multi-platform social strategies for Miranda Creative and our clients. You will act as social media thought leader, staying one step ahead of emerging social platforms and technologies. You will add to our earned media marketing strategy, deepen online social conversations, increase engagement and brand loyalty, and have a great time while doing it.

Social Strategy

  • Plan and execute engagement and lead driven social media strategies
  • Provide strategic planning, support and recommendations to include social media as an important element of marketing programs
  • Collaborate with our Marketing and Creative teams to ensure the branding/voice of all our social media outlets are cohesive with other channels and initiatives
  • Develop best in class social experiences with the help of cross-functional teams
  • Create programs that leverage earned, owned and paid media
  • Leverage social media analytics to optimize campaigns and provide clear recommendations on how to further grow engagement and increase leads via social media
  • Develop and manage vendor relationships to grow social reach, engagement and conversion
  • Constantly keep up with industry and social media trends
  • Educate team around the implementation of new social media tactics and technologies
  • Document and streamline social media workflows and guidelines
  • Manage social media deliverables, timelines, and budgets

Community Management

  • Work with Marketing team to plan and execute content / editorial calendars
  • Brainstorm, draft and post content for our portfolio of businesses’ social channels including Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube and Google+
  • Moderate channels and act as a brand ambassador by interacting with customers and fans on social communities in an authentic, genuine and human way
  • Identify, document and build relationships with key influencers to generate brand exposure, interaction, and leads via advocates and fans
  • Work with Marketing and Creative teams to plan and manage the production of social media content
  • Focus on ROI and continual optimization and improvement of social activity
  • Expertise in social media strategies, technologies, platforms, services and measurement techniques
  • Demonstrated experience creating and executing a social media strategy that builds fan base, increases engagement and drives conversion
  • Analytical-minded and well-versed with social analytical tools and reporting
  • Strong copywriting skills leveraging SEO / SMO techniques
  • Extensive experience in social media copywriting & community management
  • Must be a “self-starter” with the ability to excel in a fast-paced, entrepreneurial environment with minimal supervision

Apply

To apply, please send your resume and a link to your portfolio of works to:
engage@mirandacreative.com