Connecticut Art Directors Club

Digital Media Marketing Coordinator

Posted on 12/9/2014

  • Company: Cheney & Company
  • Location: New Haven, CT 06513
  • Industry: Independent School Marketing
  • Job Type: Part-Time Employee (Approx. 30 hours per week)
  • Salary: Commensurate with experience and qualifications

About the Job

Experienced and proven digital media marketing coordinator will implement and manage Cheney & Company’s website, blog and social media presence, working also on client assignments. Applicant should have a proven track record developing an effective strategy, brand awareness, and compelling content for all relevant social media. Graduation from an independent school a plus.

Responsibilities

  • Following detailed plan already in place, develop and execute compelling content on Cheney & Company blog through social media such as Facebook, Twitter, Pinterest, Instagram, Blogs, Youtube, Tumblr, LinkedIn, etc.
  • Maintain detailed content calendar for social media sitesMaintain Cheney & Company website
  • Monitor social media sites with measurement tools to provide progress reports and mine insights and implement new initiatives to improve presence based on the reports
  • Research new social media trends and new social media apps
  • Adhere to social media legal guidelines

Qualifications

  • Previous working knowledge and experience in planning, managing and executing social media
  • Knowledge of current best practices and processes of digital marketing
  • Proficient in Microsoft office, especially in Word, Excel, and PowerPoint
  • Excellent writing skills appealing to both teenagers and adults
  • Basic proficiency in Photoshop and other Adobe programs preferred

Experience/Education

  • 2+ years experience in social media specialization in an institutional or corporate environment
  • Bachelor’s degree in communication, advertising, marketing, or related field
  • Experience with managing and monitoring analytics on Facebook, Twitter, Pinterest, Instagram, Blogs, Youtube, Tumblr, etc.
  • Experience with analytics tools including HootSuite, Visible Technologies, Google Analytics, Google Alerts, Radian 6 and Crimson Hexagon
  • Experience with creating and curating relevant, appealing content for blog and social media pages

Apply

Send cover letter, resume, writing samples to admin@cheneyandco.com