Connecticut Art Directors Club

Social Media/Web Content Specialist

Posted on 7/10/2013

Established and growing ad agency in New Haven has immediate need for a highly motivated Social Media/Web Content Specialist with proven experience developing and maintaining interactive marketing and social media campaigns at the agency level. The SM/WC Specialist will primarily be responsible for developing and managing sound social media strategies, identifying trends, and helping to create and implement best practices for agency clients. He/she will also prepare and/or review articles to be used on various web and social media outlets. This is a fun yet fast-paced environment; ideal candidate is able to manage multiple tasks and has a good sense of humor.

Responsibilities

  • Manage program and project development from definition through delivery; this will include identifying key measures of success.
  • Develop ROI models around social media engagement and prioritize projects based upon a solid business case as well as determine guidelines for evaluating benefits and risks for certain social media engagements.
  • Be the primary interactive marketing point of contact for assigned key initiatives.
  • Work directly with various clients to gain appropriate input and buy-in on social networking strategies and execution.
  • Serve as primary content developer for client social media sites including Twitter and Facebook.
  • Supervise integration of social media efforts into overall marketing mix for clients.
  • Develop and maintain daily/weekly/monthly editorial schedules outlining web/social media strategic plans for clients.
  • Stay abreast of client happenings to incorporate appropriate updates and/or article tie-ins for publication.

Required Qualifications

  • Bachelor's Degree in Marketing, Business, Communications, Journalism, English or related field
  • 1-3 years of interactive marketing/social media experience (agency experience strongly preferred)
  • Experience with social media tools and platforms such as Facebook, Twitter, LinkedIn, Flickr, Instagram, YouTube, Vimeo, etc.
  • Ability to balance multiple client assignments
  • Experience implementing social media tools for businesses, tracking success. and analyzing results is essential
  • Experience sourcing and managing content development and publishing for social networking functions
  • Experience integrating PR initiatives with social media marketing
  • Experience with SEM and SEO
  • Expertise in writing and maintaining a blog
  • A passion for social media marketing and other inbound marketing strategies
  • Excellent writing, communication, and interpersonal skills
  • Ability to interface directly with clients while maintaining a high level of professionalism and confidentiality

Apply

Interested applicants should send the following:

  1. Resume
  2. Cover letter
  3. Any relevant work samples, URLs
  4. Salary requirement

Email submissions to Vin DiGioia - vin@mascola.com