Connecticut Art Directors Club

Graphic Designer

Posted on 11/26/2012

As a high-growth company, Edible Arrangements International (EAI) is dedicated to expanding its global reach by offering franchisees the necessary tools to make occasions special for their customers. EAI’s success tied to three of America’s fastest growing industries (fresh fruit, specialty foods and gift giving). In addition, the company’s growth is driven by its sophisticated business model and solid IT infrastructure that services franchisees’ operational needs. EAI has developed all proprietary software systems, software support, and web development for point-of-sale recognition, supply chain management, profitability analysis, and communications between franchisees and customer support services. In addition, EAI has taken advantage of web-based orders by dedicating its website for store orders. Together, these systems offer franchisees a solid platform to become successful entrepreneurs.

Job Summary

The Graphic Designer supports the Edible Arrangements system through the concept development and creative design of a wide variety of Marketing and Advertising support materials for the US and Canadian Edible Arrangements stores. The Graphic Designer is responsible for creating national and local quarterly materials and new product launch materials within established brand guidelines. These materials include but are not limited to: in-store signage such as window clings, counter cards and posters, billboards, outdoor banners and print ads. The Graphic Designer assists with the art direction and execution of all print shoots, and the organization of the creative asset library.

Essential Functions

  • Works closely with Brand Manager and Marketing Coordinator to create print/collateral for national and local use
  • Supports new product launches through the creative development of marketing materials
  • Manages all aspects of the work from concept development and design through pre-production
  • Provides creative templates to production house for local adaptation as needed
  • Provides creative direction to production house as needed
  • Works cross-functionally with Ecommerce Team Graphic Designer to provide consistency to web based advertising
  • Assists with the art direction and organization of local and national print shoots
  • Manages international creative projects as needed
  • Maintains well organized asset library
  • Provides input and guidance on creative developed by the national ad agency as needed
  • Works with Marketing Coordinator to coordinate with local and national printers as needed
  • Knowledge of AdobeCreative Suite CS5, Photoshop, Illustrator, and Indesign
  • Provides additional support as needed during major holidays

Job Requirements and Qualifications

  • Bachelor’s degree or equivalent years work experience
  • 2-4 years experience in relevant field
  • Adobe Illustrator, Photoshop, Retouching and Print Photography experience a plus
  • General understanding of print/collateral advertising and brand marketing
  • Experience working with a creative agency preferred
  • Strong level of creativity, detail orientated and able to manage multiple tasks
  • Strong communication and presentation skills

Apply

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