Connecticut Art Directors Club

Content Marketing Director

Posted on 1/23/2018

Ready to lead this well-respected agency’s push for excellence in content marketing? We’re seeking an experienced Content Marketing Director who can strategize like a publisher, think like a journalist, lead teams in the creation of engaging content, and deliver measurable results for content marketing.

At Adams & Knight, you’ll have an opportunity to work collaboratively with award-winning, in-house writers, designers, SEO specialists, programmers, illustrators, photographers and videographers to create all types of content.

Responsibilities:

  • Develop and present content marketing strategies for our clients that support their efforts through every phase of the marketing funnel
  • Ensure all content marketing strategies integrate cohesively with other advertising, PR and marketing campaigns
  • Leverage primary and secondary research to define buyer personas for each client
  • Map out content marketing calendars that support and extend all of the client’s marketing initiatives for each buyer persona
  • Lead creative teams in generating a range of big ideas for engaging content series as well as overseeing the creation/execution of approved concepts
  • Develop standards, systems, work flows that define our best practices for content creation, distribution, maintenance, content retrieval and repurpose
  • Establish metrics, analyze/synthesize data, monitor performance, develop keen insights and prepare actionable reports on KPIs for content marketing initiatives

Requirements:

  • Proven track record in leading content marketing activities, with creative samples and measurable results to show for it
  • Skill in leading matrix-managed teams
  • Examples demonstrating your ability to generate big ideas for engaging content themes/topics
  • Exceptional writing and presentation skills
  • Healthcare and financial services industry experience a big plus
  • Agency/consulting experience also a plus

In return, we will offer you exciting opportunities to lead and grow in your field, working alongside a talented group of creators who truly enjoy working with each other.

For immediate consideration, please submit your resume and writing samples to Donna Logan-Gabel, donna.gabel@adamsknight.com.