Connecticut Art Directors Club

Copy & Media Manager

Posted on 11/26/2012

The Copy & Media Manager is responsible for generating all product and brand related copy, managing the company’s social media strategy and presence, and providing direct response to requests for support from its 3rd party PR firm. In terms of copy, this will be achieved through collaborating with sales and development colleagues to capture the essential value proposition of the products in our range and turning that into a cohesive set of marketing hooks and supporting descriptive copy for use in our catalogs, web and collateral materials. In terms of media, it will be achieved through the researching and publishing of original content on current lifestyle and shelter trends that compels engagement, it will also entail curating the Teroforma voice and interacting daily with customers and followers at different levels across Facebook, Twitter, Pinterest and other social platforms where necessary. In terms of PR support, it will entail providing support – copy and image – for specific pitches by drawing from a database existing assets or (in the case of copy) those that you create specifically for their purposes. As part of this process, the Copy & Media Manager will be responsible for creating ways to measure the impact of social media efforts and providing insight to the rest of the team about what can create a greater level of customer engagement. Additionally, this position will be responsible for developing an eco-system of related blogs and websites to help us syndicate content for maximum impact.

Position is freelance however you must be available for weekly in-studio meetings in South Norwalk, CT.

The Copy & Media Manager will report directly to CEO with a dotted line to the Brand Director.

Responsibilities

Are you a talented and focused writer? Perhaps an editor looking to shape message in a hands-on way? Do you instagram obsessively? Seek out new places to dine and tell your friends about your discovery? Participate in online DIY contests? Pin beautiful photos? Love to read and post on your blog about design, home décor or entertaining? If so, you would be a natural. And this is what you would be focused on doing:

  • Create all product and brand related hook and supporting copy directly referencing our unique value propositions
  • Provide all copy for web, catalog, collateral, marketing emails and other customer-facing media
  • Create and publish 3-5 blog posts per week, 100-400 words with pictures
  • Publish daily Facebook updates and respond/engage with followers in a proactive way
  • Publish daily Pinterest pins promoting product and brand relevance
  • Publish 5 – 10 tweets per day
  • Ability to follow our editorial calendar and create original inspiring content based on themes and topics
  • Coordinate with our E-Commerce Sales Manager to manage promotions and other engagement initiatives
  • Participate in twitter chats
  • Identify and cultivate a small collection of complementary blogs and media platforms to help us syndicate the content we generate and provide all-important market validation
  • Liaise with PR team to ensure that their needs for image and copy are met in a timely manner
  • Collaborate on seasonal positioning, new product update briefs and press releases
  • Performs other related duties as assigned

Experience / Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

  • 1-3 years’ experience working with digital marketing, communications and social media platforms
  • Experience in synthesizing marketing value propositions into hook and supporting copy for web, catalog and collateral
  • Must have a body of written commercial work that evidences a superb understanding of communication strategy, brand voice, audience engagement especially in catalog, web and collateral
  • Experience in formulating direct response content and call to action
  • A demonstrated capability in building readership in the shelter area
  • Passion for all things design & home. If you love food & music that doesn’t hurt either.
  • Experience with WordPress
  • Understanding of web content production, assets that contribute to engaging web experience and how to use content and copy to unify the experience (visuals, written content, headlines, text links, captions, etc)
  • A background working with, for or alongside a PR team as well as familiarity with media deadlines

Qualifications for Continued Employment

  • Strong organizational and time management skills
  • Superb communication skills (written and verbal) with an ability to adapt stylistically to suit the situation
  • Must be able to work independently and proactively
  • Ability to adhere to all company policies and procedures.
  • Ability to maintain regular and predictable attendance.

Selection Guidelines

The appropriate knowledge, skills and abilities are achievable through the following combination of education, work experience and training.

  • Bachelor Degree in Communications, Digital Media, Marketing, Journalism, English Lit. or Design.

Physical Requirements/Working Conditions:

The essential functions of this job require the employee to perform the following physical activities:

  • Ability to access all areas of the facility to perform essentials functions of the position.

Apply

Sound good? If so please email your resume, salary requirements, 5 blog samples of your own work, a list of your 5 favorite blogs & magazines and a brief note letting us know why you’re a good fit for our brand to info@teroforma.com with the position you’re applying for indicated in the subject line.

MUST BE ABLE TO WORK LEGALLY IN THE US / MUST RESIDE WITHIN NY/CT METRO AREA

Teroforma
100 Washington St, 3rd Floor, Norwalk, CT 06854
Tel. +1 203 899 9950 x317 Fax +1-203-899-0600
info@teroforma.com