Connecticut Art Directors Club

Categories for the 42nd Annual CADC Awards


  • Business-to-Business Advertising:
    For any product or service to distributors, retailers, or business end users. Does not include consumer, institutional, corporate, or public service ads.
  • Consumer:
    Promoting a product or a service. Does not include consumer, institutional, corporate, or public service ads.
  • Corporate:
    Work for or by a company or other organization offering financial or other services, marketing, or manufacturing capabilities or products.
  • Insitiutional/Public Service:
    Work for or by schools, colleges, universities, religious groups or institutions, museums, galleries, hospitals, and other not-for-profit organizations.
  • Insitiutional/Non-Profit/Public Service:
    Intended for the purpose of enhancing stature or image, including corporate citizenship or sponsorship; for soliciting funds; or to encourage behavioral change whether it be physical, emotional, or environmental. Not a product or service promotion.
  • Pro Bono/Creative:
    Work donated to a cause.

Advertising

  1. Consumer Ads
    Individual ads.
  2. Consumer Ad Series
    Submit a minimum of 3 and a maximum of 5.
  3. Consumer Direct Mail
    Circulars, folders, or other promotional materials designed for direct response via mail distribution.
  4. Business-to-Business Ads
    Individual ads.
  5. Business-to-Business Ad Series
    Submit a minimum of 3 and a maximum of 5.
  6. Business-to-Business Direct Mail
    Circulars, folders, or other promotional materials designed specifically for direct response via mail distribution.
  7. Institutional / Non-Profit/Public Service Ads
    Individual ads.
  8. Institutional / Non-Profit/Public Service Ad Series
    Submit a minimum of 3 and a maximum of 5.
  9. Institutional / Non-Profit/Public Service Direct Mail
    Circulars, folders, or other promotional materials designed for direct response via mail distribution.
  10. Outdoor / Transit Ads
    Billboards (painted or printed, two sheet and larger), bus or car cards. Submit 8” x 10” photographic print(s) only. No slides.
  11. Integrated Advertising Campaign
    Allows mixing media for a single campaign. For example a print ad, direct mail flier, and point-of purchase piece. If entry includes a website or other new media, please submit sample page print outs and its URL. You must submit at least 3, but no more than 5 pieces.
  12. Pro Bono Ads

Broadcast

  1. Radio Commercial
    Individual spot.
  2. Radio Series
    Submit 3 from a series.
  3. Television Commercial
    Individual spot.
  4. Television Series
    Submit 3 from a series.

Promotion

  1. Point-of-Purchase
    Posters, counter cards, displays, three dimensional pieces, etc. Submit actual item or 8 inch x 10 inch photographic print(s) only. No slides.
  2. Self-Promotion
    Advertising, brochures, posters, direct mail, websites, email, games, etc., promoting the services of the company or individual who created the entry.

Graphic Design Print

  1. Annual Report
    Year-end financial report.
  2. Cover Design
    Books, brochures, albums, etc.
  3. Books
    Complete entity.
  4. Consumer Periodicals
    Magazines, newspapers, complete issue or individual section.
  5. Corporate / Institutional/Public Service Periodicals
    In-house publications, newspapers, magazines, complete issue or individual section, section covers, or individual feature pages.
  6. Employee Publications
    Non-periodicals, manuals, reports, etc.
  7. Packaging
    Submit actual packaging or 8” x 10” photographic print(s) only. No slides.
  8. Trademark / Logo / Identity
    Final version only. Do not include alternates or concepts. Please include company name and type of business in the Statement of Purpose.
  9. Logo System
  10. Stationery
    Letterhead, envelopes, business cards.
  11. Architectural Graphics / Signage
    Complete programs or individual elements. Submit 8” x 10” photographic print(s) only. No slides.
  12. Brochures / Folders
  13. Catalogs
  14. Poster
  15. Poster Series
    At least 2 posters and no more than 5.
  16. Announcements / Invitations / Greeting Cards
  17. Miscellaneous
    Calendars, menus, matchbook covers, etc.
  18. Pro Bono Design
  19. Integrated Branding Program
    Comprehensive program may include identity, business papers, collateral, packaging, signage, website, etc., at least 6 pieces and no more than 8.

Online/Interactive Design

For website entries, include passwords and special instructions. All website entries must have a live URL for viewing. If website entries are based on pre-designed templates, the template URL must be provided for reference in the description.

Other interactive entries are to be submitted as live urls.

  1. Online Promotion
    Any screen-based materials used to further the sales of a product or service.
  2. Business Information Design
    Product/service demonstrations, training, online catalogs, internal/external communications, calendars, interactive maps.
  3. Infographics
  4. Interactive App
    Applications, games, kiosks, etc.
  5. Mobile App
    A native mobile application.
  6. Email Design
  7. Informational Websites
  8. Business & Corporate Websites
    Custom-designed website for a company or other organization offering financial or
    other services, marketing, or manufacturing capabilities or products.
  9. E-commerce Websites
  10. Catalog/Product Websites
  11. Cultural & Educational Websites
  12. Non-profit Websites
  13. Blogs
  14. Intranets / Extranets
  15. Web Applications
    Appications that run over the internet through a web browser on a desktop, mobile or other device.
  16. Miscellaneous Websites
    Microsites, community building websites (social networks), search engines, directory websites, event websItes, review websites, etc.
  17. Motion Graphics
    Animations, cartoons, and other intriguing works built using tools like Adobe Flash and HTML5/CSS3/JS.
  18. Personal
    The blogs, portfolios, pet projects and personal collections of individuals who are displaying their work and passions in the digital space.
  19. Social Media
    Users and campaigns that are creatively connecting and sharing their experience.
  20. Pro Bono Design for Interactive and Online Materials
  21. Online Campaign
    Campaigns containing 3-5 pieces spanning across different online media.

Exhibit Design

  1. Screen-based Advertising
    Promotion ads, point of sale kiosks, sales presentations.
  2. Educational and Museum Information Design
    Education tools, museum / exhibition, public service.
  3. Environmental / Experiential
    The creation of a physical space or experience that brings the consumer into direct contact with a brand, product or idea. This includes installations, events and competitions.

Video

Video entries are to be submitted via live URL for viewing.

  1. Corporate/Institutional/Public Service Video
    Individual
  2. Corporate/Institutional/Public Service Video
    Series
  3. Pro Bono Video
    Individual
  4. Pro Bono Video
    Series
  5. Video - Miscellaneous
    Videos, presentations, short films used for promotion, etc.

Photography / Illustration

Work submitted in these categories will be judged on the merits of photography or illustration only. Submit published pieces only.

  1. Photography
    Complete issues or individual elements.
  2. Illustration
    Complete issues or individual elements.

Printing

This category is for jobs printed in Connecticut and will be judged for printing production. Entries that had no creative done in Connecticut will not be eligible for the Best of Show, Richard Hess Spirit of Creativity Award or Judges’ Awards. Entries will be judged for printing only.

Any submission into this category is eligible for the Best In Printing Award.

  1. 1 to 3 color printing
  2. 4+ color printing
  3. Special Effects/Specialty Printing
    Varnish, AQ, UV, die cutting, engraving, embossing, foil stamping, letterpress

Student

Unpublished student print work may be entered as comprehensives. All work will be judged on the quality of concept, execution, and presentation.

Digital entries should be in MAC format only, PC format will not be accepted. For website entries, include URL on entry form. Include passwords and special instructions.

All website and interactive entries must have a live URL for viewing.

  1. Student Print / Published
    Student pieces that have been printed.
  2. Student Print / Unpublished
    Any unpublished design project intended for print.
  3. Student Online & Interactive / Published
    Any published project for interactive display, created for digital distribution.
  4. Student Online & Interactive / Unpublished
    Any unpublished project for interactive display, created for digital distribution.
  5. Student Photography
  6. Student Illustration